Before & afters
Real Website Fixes for Trade Companies
Most trade companies don’t have a “design” problem. They have a results problem. Their website looks fine at a glance, but:
- The phone doesn’t ring enough
- Visitors don’t know what to do next
- The site doesn’t answer the questions customers actually have
- Calls, forms, and bookings aren’t tracked
- Good work doesn’t turn into repeat jobs or reviews
Below are real before-and-after examples of trade websites we rebuilt to work, not just look good.
Before & After Website Transformations
Contractor Website Rebuild
Broadhead Contracting, LLC


What We Actually Changed
- Change 01
Replaced static reviews with a live reviews feed
Instead of hand-picked testimonials, the site now pulls in real, up-to-date reviews automatically — so visitors can see consistent feedback and trust that nothing’s being cherry-picked. - Change 02
Added clear calls-to-action throughout the page
More click-to-call and contact buttons were added so customers don’t have to hunt for the next step. When someone’s ready to act, the site makes it easy. - Change 03
Answered the right questions on the homepage
We clearly laid out:- Who they work with
- What services they provide
- Why someone should choose them
- Change 04
Rebuilt the hero section to say what the business actually does
The original homepage led with just the company name. We replaced it with a clear statement about what they do and who they help so visitors understand the value immediately.
What the Owner Had to Say
I had an amazing experience working with John and MacKenzie with Honor & Craft on creating my website. They were professional, responsive and truly understood what I was looking for. The final product exceeded my expectations, and the entire process was smooth and super easy. They listened to my needs and somehow created the perfect website for our business. Being in construction, I didn't have the knowledge or the time to tackle this project, let alone create the content or design. We had one initial call with a few follow up emails and they nailed it. Within just a couple of weeks, I had a brand-new website that I am proud of! I look forward to continuing to work with them on driving more business through social media and google reviews. Highly recommend!
Amy Scott
Broadhead Contracting, LLC
Does Your Website Look More Like the “Before”?
If your website:
- Looks outdated
- Doesn’t clearly drive calls or bookings
- Isn’t connected to any real system
- Or just doesn’t reflect the quality of your work
We can fix it.
See What We’d Fix on Your Website
We’ll record a breakdown just like these and send it to you.
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