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Welcome to the Honor & Craft Podcast, where we look at how trades show up online.
We take a look at real examples from local trades—websites, truck wraps, print ads, and more—and show what helps a business earn trust, get calls, and keep them coming. If you’re serious about looking as professional online as you are on the job, this show’s for you.
Welcome to the Honor & Craft Podcast, where we look at how trades show up online.
We take a look at real examples from local trades—websites, truck wraps, print ads, and more—and show what helps a business earn trust, get calls, and keep them coming. If you’re serious about looking as professional online as you are on the job, this show’s for you.
Episode 1
We analyzed Von Hanson’s Meats’ print ad and website and found a mix of strong ideas and wasted opportunities. In this episode, we break down how standout colors, smart QR code placement, and clearer messaging can transform a cluttered campaign into one that actually converts.
Episode 2
We took a look at North West Valley Landscapes, a local landscape company’s print ad and website, and found some big opportunities. From avoiding “camouflage” to focusing on your customer’s problem instead of your logo, here’s how to make your marketing truly stand out.
Episode 3
We found a local electrician with two live websites and one big problem: their Google Business Profile is sending all their traffic to the wrong one. In this episode, we break down how it happened and what every local business can learn from it.
Episode 4
In this episode, we review Wellco Electric — a long-standing electrical company with impressive projects, a trusted legacy, and a website that isn’t showing any of it.
Episode 5
Morganized Electric has a polished, professional website with one standout highlight — a gorgeous video in the hero section that instantly builds trust. But one small error is undoing all of that quality.
Episode 6
Barone Electric has been in business since 1984, is family-owned and operated, and has a strong reputation in Arizona. But their website isn’t reflecting any of that.
Episode 7
EV Charging Solutions specializes exclusively in electric vehicle charging systems — installation, equipment, and servicing. That level of specialization is a massive advantage for building trust with customers. But their website doesn’t lead with it.
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We dial your trade business in online — and turn a solid reputation into repeat work, referrals, and 5-star reviews.
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We dial your trade business in online — and turn a solid reputation into repeat work, referrals, and 5-star reviews.
© 2025 Honor & Craft | Terms of Service | Privacy Policy