In this episode, we review a local electrician who accidentally had two completely different websites live at the same time — one DIY site and one professionally built version. The problem? Their Google Business Profile was still pointing to the old, outdated site. That meant their traffic, leads, and first impressions were getting split between two different online identities.
We break down how this happened (a new domain purchase with no redirect), why it’s such a common issue for local service businesses, and how a simple fix could immediately improve clarity, credibility, and conversions.
Key Learnings
- 01
Two websites = split traffic + split identity.
When customers land on different versions of your business, trust drops instantly.
- 02
Google Business Profiles must link to your strongest asset.
If your GBP points to an old site, every searcher starts with the wrong first impression.
- 03
Buying a new domain isn’t enough.
Without a redirect, the old site continues to drain visibility and clicks.
- 04
Old websites should never stay live.
They confuse customers, weaken your brand, and lead to lost leads.
- 05
Redirects are simple but powerful.
One setting can consolidate credibility, traffic, and conversions overnight.
- 06
Even small oversights create big consequences.
This episode shows how easy it is for local service businesses to lose leads without realizing it — and how quickly it can be fixed.
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