This episode reviews Barone Electric, a long-standing residential and commercial electrical contractor established in 1984. While the business has over 40 years of experience and a strong reputation, their website tells a very different story. The logo disappears on interior pages, the only homepage image is an outdated anniversary badge, and key credibility elements — like their excellent reviews — are hidden instead of highlighted.
We also cover several technical issues, including a broken gallery page, mismatched font sizes, and a contact page with incomplete code where a form should be. For a craft built on precision, the website’s inconsistencies and errors send the wrong message. This episode shows how a business with great work can unintentionally undermine itself with a poorly structured online presence.
Key Learnings
- 01
Your logo must appear consistently.
When it disappears on interior pages, your brand identity disappears with it.
- 02
Outdated graphics weaken credibility.
A 40th-anniversary badge needs constant updating — “Established 1984” is timeless.
- 03
Strong reviews should be visible everywhere.
If you have 5-star ratings, show them across your site, not buried at the bottom of one page.
- 04
Contact pages must be clean and functional.
Mismatched fonts and a missing form make it harder for people to reach you.
- 05
Precision work requires a precision website.
Details matter — and inconsistencies online damage trust before customers even call.
- 06
A great business can still have a bad website.
And that disconnect can quietly cost leads.
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