Von Hanson’s Meats has a strong reputation in Arizona — over two decades in business, family-owned, trusted, and known in the Valley. But when we looked at your recent print ad and website, we found that your real strengths were getting buried under too many competing messages and visuals.

In this episode, we break down how simplifying your copy, adding a standout color (instead of everything blending together in red), and giving customers one clear next step could make your marketing work as hard as your brand reputation already does. We also walk through one easy upgrade that most butcher shops overlook: using a QR code in print to drive real action. And finally, we show how a small fix on your website navigation — like not leading with dog food — can make a big difference in how customers shop.