In this episode, we review North West Valley Landscapes, a local landscaping company with both a print ad and website that unintentionally blended into the background. We highlight how easy it is for local businesses to become “camouflaged” when their branding, colors, and messaging match the noise around them — and how focusing on the customer’s problem, rather than leading with a logo, can make a huge difference.

We also walk through how stronger visual hierarchy, clearer messaging, and a more intentional website structure could help a great service business stand out instantly and attract more of the right customers.