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Watch The Latest Episode
Welcome to the Honor & Craft Podcast, where we look at how trades show up online.
We take a look at real examples from local trades—websites, truck wraps, print ads, and more—and show what helps a business earn trust, get calls, and keep them coming. If you’re serious about looking as professional online as you are on the job, this show’s for you.
Episode 4
This Electrician Buried Their Best Work (Here’s How to Fix It)
This episode takes a close look at Wellco Electric, a long-established electrical company with a strong reputation and impressive commercial work — but a homepage that hides their strengths. We break down how leading with an oversized logo, delaying the explanation of their services, and burying their project gallery weakens their first impression.
We also highlight why a 45-year-old company should have far more than 30 Google reviews, and how the absence of clear calls-to-action (especially for B2B scheduling) can cost real opportunities. This episode shows how simple adjustments in layout, messaging, and visibility can immediately help a business put its best work front and center.
Key Learnings
Your logo shouldn’t take over the homepage.
Customers are looking for solutions, not branding. Lead with what you do.State your services immediately.
People come to your site with a problem — show them how you solve it before anything else.Your best work belongs at the top.
Wellco has completed major commercial projects, but their gallery sits at the bottom of the page. Big mistake.
Long history should equal strong social proof.
45 years in business and only 30 reviews signals a missed opportunity to build trust.CTAs matter, especially for B2B.
“Schedule an appointment” or “Request a bid” buttons should appear throughout the page, not just once.A clear, organized homepage builds confidence.
When messaging, visuals, and calls-to-action work together, customers know exactly why they’re in the right place.
Get marketing that makes sense for small businesses.
We know what it’s like to run a smaller business — because we are one. That’s why we created a lean, high-impact system that helps you own your local market. For just $999/month, you get marketing built to grow your small business, not squeeze it.
We dial your trade business in online — and turn a solid reputation into repeat work, referrals, and 5-star reviews.
Contact Us
(833) 312-2819
1334 E Chandler Boulevard, Suite #5-A19, Phoenix, AZ 85048
© 2025 Honor & Craft | Terms of Service | Privacy Policy
We dial your trade business in online — and turn a solid reputation into repeat work, referrals, and 5-star reviews.
© 2025 Honor & Craft | Terms of Service | Privacy Policy