
Your logo must appear consistently.
When it disappears on interior pages, your brand identity disappears with it.
Outdated graphics weaken credibility.
A 40th-anniversary badge needs constant updating — “Established 1984” is timeless.
Strong reviews should be visible everywhere.
If you have 5-star ratings, show them across your site, not buried at the bottom of one page.
Contact pages must be clean and functional.
Mismatched fonts and a missing form make it harder for people to reach you.
Precision work requires a precision website.
Details matter — and inconsistencies online damage trust before customers even call.
A great business can still have a bad website.
And that disconnect can quietly cost leads.