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Welcome to the Honor & Craft Podcast, where we look at how trades show up online.

We take a look at real examples from local tradeswebsites, truck wraps, print ads, and moreand show what helps a business earn trust, get calls, and keep them coming. If you’re serious about looking as professional online as you are on the job, this show’s for you.

Episode 6

41 Years in Business… But This Website Says Otherwise

This episode reviews Barone Electric, a long-standing residential and commercial electrical contractor established in 1984. While the business has over 40 years of experience and a strong reputation, their website tells a very different story. The logo disappears on interior pages, the only homepage image is an outdated anniversary badge, and key credibility elements — like their excellent reviews — are hidden instead of highlighted.

We also cover several technical issues, including a broken gallery page, mismatched font sizes, and a contact page with incomplete code where a form should be. For a craft built on precision, the website’s inconsistencies and errors send the wrong message. This episode shows how a business with great work can unintentionally undermine itself with a poorly structured online presence.

Key Learnings

  • Your logo must appear consistently.
    When it disappears on interior pages, your brand identity disappears with it.

  • Outdated graphics weaken credibility.
    A 40th-anniversary badge needs constant updating — “Established 1984” is timeless.

  • Strong reviews should be visible everywhere.
    If you have 5-star ratings, show them across your site, not buried at the bottom of one page.

  • Contact pages must be clean and functional.
    Mismatched fonts and a missing form make it harder for people to reach you.

  • Precision work requires a precision website.
    Details matter — and inconsistencies online damage trust before customers even call.

  • A great business can still have a bad website.
    And that disconnect can quietly cost leads.

Get marketing that makes sense for small businesses.

We know what it’s like to run a smaller business — because we are one. That’s why we created a lean, high-impact system that helps you own your local market. For just $999/month, you get marketing built to grow your small business, not squeeze it.

We dial your trade business in online — and turn a solid reputation into repeat work, referrals, and 5-star reviews.

Contact Us

(833) 312-2819

1334 E Chandler Boulevard, Suite #5-A19, Phoenix, AZ 85048

© 2025 Honor & Craft | Terms of Service | Privacy Policy

We dial your trade business in online — and turn a solid reputation into repeat work, referrals, and 5-star reviews.

Contact Us

(833) 312-2819

1334 E Chandler Boulevard, Suite #5-A19, Phoenix, AZ 85048

© 2025 Honor & Craft | Terms of Service | Privacy Policy