This episode reviews EV Charging Solutions, a company that specializes exclusively in electric vehicle charging systems — a unique advantage in the growing EV market. But their homepage leads with three oversized call-to-action buttons and no explanation of what they actually do. In this breakdown, we highlight how a simple one-sentence description could dramatically increase clarity, trust, and conversions.

We also discuss the importance of recognizable imagery, like showing a Tesla in the hero section, and why redirect-heavy layouts (with “Learn More” buttons everywhere) make visitors leave the homepage before they’re convinced. This episode shows how small, strategic fixes can help a specialized business communicate its value instantly.